The 90-Day Rule: Why Your First 3 Months With a Customer Are Critical

Alright, let’s get real. You worked your ass off to land a new customer. Maybe it was months of cold outreach, demo calls, contract negotiations, and hand-holding. Finally, they sign. Boom. Money in the bank. But guess what? The deal isn’t done. If you screw up the next 90 days, that customer is gone. Dead. […]

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